Meet Our Founder
Protocol pages teach the rules. I show how they actually play out, and what happens when they don’t.
Belinda ‘Wildcard’ Sharland
Strengthening The Set was founded and created by Belinda Mady Sharland (aka Wildcard). Belinda ‘Wildcard’ Sharland has never been far from the biker lifestyle.
Raised by her biker father, she was first introduced to the lifestyle when, at two years old (1978), a top diamond club came into her yard frequently, giving her advice and guidance as she cleaned, polished, and sometimes dismantled her father’s bike.
Destiny starts
From the very first ride…
When she was eight, she took her father’s Kawasaki for a spin in an underground car park and fell in love with bikes, tried on his vest, and began asking questions about protocol in front of his London-based club brothers. Her father taught her about protocol, hoping the obsession would end.
It didn’t, but she learned to keep her activity in the biker life quiet. After riding around in the backseat for years, she finally built a Triumph with a friend. On the test run, she walked into a bar renowned for the diamond club that owned it. The boys in that club were very generous with free-flowing beer, so she kept going back.
At the start of 1997, Belinda moved onto the territory of a club, where getting to know her neighbour led to her introduction into the club. A few weeks later, she was claimed by the president of that club, and her club life officially began.
Unfortunately, she was also in a toxic, abusive marriage, and trying to escape that led to a situation where her husband dragged her out of the area and out of club life in the winter of 1999. She left with an open invite and on good terms with the club.
After divorcing her husband, she spent years raising children and trying to find her way back to her passion for motorcycles and club life. In 2026, she founded Strengthening The Set, where she teaches women how to understand motorcycle club protocol, hierarchy, and stability from lived experience, so they can move correctly with awareness, respect, and far less risk.
Belinda ‘Wildcard’ Sharland has owned and operated many businesses, including magazines, an indie fiction author and publishing company, a non-profit company helping ex-offenders, and small theatre groups with marketing. She was also a freelance entertainment journalist specialising in gaming, food, and theatre.
Belinda brings a grounded, direct, experienced, protective, and immersive approach to the issues caused by the education gap for women in motorcycle clubs. She focuses from an outlaw club perspective, as all her club experience is with outlaw clubs; she’s known and knows other smaller clubs. But spent 12 hours every day for over two years inside an outlaw club, and all the other clubs she’d known up to that point were outlaw.
Belinda’s work is grounded in one core belief: you can’t move correctly in a world you don’t fully understand. Within MC culture, gaps in understanding around protocol, hierarchy, and lived expectations are common, and those gaps are where missteps, conflict, and instability begin.
Strengthening The Set exists to bring clarity to those gaps. By breaking down structure, behaviour, and real-life application, the work focuses on what actually holds the culture together, and what causes it to break down when it’s misunderstood or misapplied.
This platform is specific in its lens. It is grounded in lived experience within male-dominated MC structures, and everything shared is based on what has been directly observed, understood, and tested over time, not theory, assumption, or second-hand narrative.
Belinda does events yearly. If you would like more information on booking Belinda ‘Wildcard’ Sharland for your next event, email her at info@strengtheningtheset.com
For media inquiries and interviews with Belinda ‘Wildcard’ Sharland, please email us at info@strengtheningtheset.com